Question You’re Asking | Best Report Type | What You See |
“How are my SKUs priced vs competitors?” | Price Matrix / Average Price | Direct price comparison by SKU and retailer. |
“How does my pricing position compare to the market?” | Base 100 / Quartiles / Banding | Relative index and tier distribution. |
“Where am I missing assortment coverage?” | Coverage (Brand or Retailer) | Which brands or SKUs are listed by each retailer. |
“Who is discounting, and when?” | Promotions / History | Timing and depth of price changes. |
“What do shoppers think of my products?” | Reviews | Ratings and review counts across retailers. |
Tip: If you’re not sure where to start, begin with the Price Matrix report (it’s the most flexible baseline view). For more details on each report, check our detailed section below or view our Reporting Handbook.