What it shows
SKU-by-retailer table of current prices.
Highlights lowest prices across competitors, retailers running promotions, delivery times, availability
Optionally includes marketplace (3P) listings and delivery fees.
Why it matters
See exactly how your products are priced versus competitors in real time. It’s your foundation for monitoring competitiveness and identifying undercutting.
How to use it
Select My Assortment or Category View.
Choose the retailers to include.
Run the Price Matrix report.
Filter by promotions, availability, price increase or decrease to spot issues.
Tips & Best Practices
Turn on Delivery Fee for true shopper price.
Pair with Promotions or History reports to see when price drops occurred.
Use the Promo toggle in the left side panel to switch between pricing data with or without promotional prices applied:
With promo (default): Displays the promotional price captured at the time of collection
Without promo: Displays the list price only, removing promotional pricing from the view
Your selection is saved automatically, remains consistent across sessions and carries through the full report experience:
Tables update based on your selection
Historical price charts reflect the selected price type
Excel exports match the selected view