What it shows
The average selling price of each brand or retailer in the selected scope.
Two views: By Brand and By Retailer.
Why it matters
By Brand: helps you understand pricing consistency and how brands are positioned within a category. It’s useful for spotting outliers, identifying shifts in category pricing, and confirming whether price ranges align with expected market tiers.
By Retailer: provides visibility into retailer pricing posture and how assortment mix affects overall pricing. It helps identify pricing gaps, market shifts, and patterns that may signal competitive positioning or promotional strategy changes over time.
How to use it
If you’re a brand:
Validate price position across retailers to ensure consistent execution and alignment with brand strategy.
Identify pricing outliers that may signal MAP violations, promotional activity, or inconsistent retail execution.
Benchmark competitors' pricing within the same category or product tier to monitor competitive posture and potential share risk.
Measure strategic effectiveness by tracking how average price trends evolve over time - especially before and after promotions or price updates.
This helps brands maintain pricing integrity, premium perception, and a clear understanding of how their products are positioned in the market
If you’re a retailer:
Monitor price balance across the brands and categories they carry to ensure competitive, strategic pricing.
Track shifts in average price to understand the impact of promotions, assortment changes, and category strategy adjustments.
Compare pricing posture versus the wider market to identify where they lead or lag on value, mid-tier, or premium pricing.
Spot brand-level distortions - such as overly aggressive pricing or underperforming tiers - that affect overall category health.
This enables retailers to optimize margin, strengthen category positioning, and ensure alignment between brand mix and pricing strategy.
Tips & Best Practices
Pair with Quartiles to see position and spread together.
Revisit after promotions to measure impact on average pricing.
Filter by category, brand or retailer to focus on specific segments.