What it shows
Ranks all SKU prices from lowest to highest across selected retailers.
Shows whether a retailer typically prices in the cheapest, middle, or most expensive tiers.
Why it matters
Quartiles provide a fast way to compare pricing strategy across retailers and categories. They help identify which retailers consistently price at the top or bottom of the market and whether your products are positioned in the desired tier. This makes it easier to spot alignment, or misalignment, with your intended pricing strategy.
How to use it
If you’re a brand:
Use the Quartiles report to understand overall market pricing structure and how their products sit within it — from entry-level to premium tiers.
Identify competitive gaps or overlaps that may indicate price compression or opportunity for tier differentiation.
Reference periodically to validate brand positioning and ensure pricing aligns with desired value perception across retail partners.
Provides context for strategic pricing and portfolio planning, especially when evaluating new product launches or repositioning efforts.
If you’re a retailer:
Benchmark pricing distribution across categories or brands to see where their prices fall within the broader competitive set.
Assess mix and margin strategy by identifying whether their pricing skews toward value, mid-tier, or premium.
Spot inconsistencies or outliers that distort category balance or undermine intended pricing strategy.
Compare price spread and competitiveness across retailers or brands to identify opportunities for optimization.
Use as a decision-support tool to prioritize which products or categories need pricing review or adjustment.
Tips & Best Practices
Use it to identify which retailers lead or lag in price positioning, spot price dispersion, tight competition and understand pricing general behavior.
Combine with Average Price for a complete picture of range and position.
Leave filters off to see overall market dispersion.