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Best practices for alert management

Best practices to keep your alerts useful

Updated this week

Best Practice

Why It Helps

Start with weekly frequency

Keeps alerts relevant without cluttering inboxes.

Use one alert per purpose

Prevent overlap and confusion in your messages.

Review and retire stale alerts quarterly

Keeps your system lean and your data accurate.

Use clear naming conventions

Easier to identify alerts at a glance (e.g., “New on Site – UK Retailers”).

Include Excel attachments for teams

Great for sharing with colleagues who don’t log in daily.

Use Profiles strategically

Apply different alerts for DTC vs marketplace monitoring.

Alert hygiene is key: fewer, well-targeted alerts save time and improve clarity.

Next Steps

Now that your alerts are set:

  • Use WiseCard to investigate alert-triggered SKUs in detail

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