Creating too many alerts leads to noise. The best-performing teams use a structured alert strategy. Below are recommended practices:
1. Use one alert per purpose
Instead of creating:
“Price Drop – Category A”
“Price Drop – Category B”
Create:
“Price Drop – All Categories – Priority SKUs Only”
It's cleaner, faster and easier to maintain.
2. Start with weekly alerts, then increase frequency
Daily alerts work best for:
High-volume SKUs
MAP enforcement
Peak season
Weekly alerts minimize noise for stable categories.
3. Leverage Product Lists
Alerts become far more focused when tied to:
Hero SKUs
Top revenue drivers
Seasonal SKUs
High-risk MAP items
4. Review and retire old alerts quarterly
Retire alerts related to:
Past promotions
Discontinued catalogs
Events that have ended
This keeps inboxes clean and reduces noise.
5. Use clear naming conventions
Examples:
“MAP Violation – Core Retailers – Weekly”
“Price Change – Amazon Only – Daily”
Clarity helps teams quickly understand the alert’s intent.