The Competitive Intelligence tab gives you an at-a-glance view of:
How often you are priced higher, lower, or the same
Pricing trends over time
The distribution of matched SKUs across competitors
Category, brand, or SKU-set specific pricing posture
What the page shows
Performance snapshot
A pie chart showing the share of SKUs where you are higher, lower, or matched vs competitors.
A bar chart breaking down pricing outcomes (higher / same / lower) at a more granular level.
This gives a quick read on your competitiveness: are you consistently above market, below, or aligned?
Filters that shape your analysis by
Product Lists (your curated SKU groups)
Categories
Competitors
Brands
These filters let you shift from broad posture (entire catalog) to tactical insights (priority SKUs, a single retailer, or a single brand).
How to use it
Step | What You Choose |
Step 1 : Select your focus | Choose whether you want to look at:
|
Step 2: Apply competitor filters | Limit the view to direct competitors or focus on marketplace sellers if you want to identify unauthorized price pressure. |
Step 3: Interpret the charts | Look for:
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Step 4: Drill down | Click into SKUs from the summary to understand the exact products driving gaps. |
Tips & Best Practices
Start broad, then narrow down: get a holistic price posture, then drill into offenders.
Use Product Lists for more stable comparisons.
Pair this view with Products Tab analysis for SKU-level details.
Revisit weekly! Competitive posture changes quickly in many categories.