What you'll see
The Products tab gives you a SKU-level comparison. Here you’ll see, for every SKU:
SKU & Product Title: your product identifiers
Your Price: your list price / benchmark price
Lowest Price: lowest active competitor price
Average Price: average competitor price
Available Competitors: count of in-stock competitor listings
Unavailable Competitors: out-of-stock, or no availability info
Expired Competitors: listings not refreshed for X days [CONFIRM THIS - is it different based on program]
# Prices: number of price points analyzed
How to use it
Step | What You Choose |
Step 1 :Filter to your most relevant subset | Apply filters for:
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Step 2: Identify opportunities within your catalog |
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Step 3: Drill down into any SKU | Click on any SKU to open the SKU Details Page, where you can investigate specific competitor behavior. |
Tips & Best Practices
Filter to the competitor that matters most when validating pricing strategy.
Use the product list feature to track “priority” or “risk” SKUs consistently.
Sort by expired matches weekly to keep data quality high.