Market Intelligence gives your team a clear view of price, assortment, availability, delivery, promotions, and reviews across the retailers and competitors you chose to monitor.
Use it to validate decisions fast, track priority SKUs, and spot changes worth acting on.
What you will learn
How your setup shapes what you see.
How to navigate the home screen with confidence.
How to create your first report in four steps.
Where WiseCard fits for fast SKU checks.
Quick Glossary
Here is a short glossary for terms you will see throughout Market Intelligence. Keep it close as you build reports and review results. If something looks unfamiliar, check here first or ask your Engagement Manager.
Reference
A particular product with unique characteristics that can have multiple offers, as individual product or a bundle.
Offer
An instance of a product for sale on a retailer website
Price
Current product price captured on the page.
Delivery fee
Shipping fee (when selected in Options).
Total price
Price plus delivery when delivery is included.
Availability
In stock or not available as shown on the page at the time of collection.
Site
The retailer’s own site that sells directly.
Marketplace
Third-party seller on a retailer website (when enabled in the platform).
Bundle
An offer that includes more than one product.
Exclusivity
All references, sold on only one retailer, or specific retailers.
If you want deep how-to content on every report, see the separate Market Intelligence Reporting Handbook.
Your Program Scope
Before you log in, align with your Engagement Manager on what you want to track. Your configuration determines what you see in the platform and how data is collected.
What we configure together
How Your Data Is Collected
We collect your data by extraction from the retailer websites you and your team selected, along with the competitors you chose for tracking. The result is a consistent, ready to use view of price, availability, delivery timing, promotions, ratings, reviews, and core product details.
Two collection paths
How Your Data Is Displayed
Data checks and verification
Refresh cadence
Data updates are dependent on contract.
Your Customer Success Manager can confirm timing for your account.
Saved reports reflect new data as it arrives.
Your First Login
After your credentials are activated, log in to the platform. You will land on the home screen.
Get Oriented
Take a quick look around so you know where things live and can get moving with confidence.
Left navigation menu
Home Screen Tour
The home screen is split into two panels.
Think of it this way: the left panel holds your saved work. The right panel holds the lists you report on. Keeping that in mind makes navigation easy.
Selections Best Practices
Reports at a Glance
Here’s a quick guide on all the report types available to you. For deeper examples and tips, see the Market Intelligence Reporting Handbook.
Report Types
Good Place To Start
Think about one or two tough questions you want to answer for your business. Pick the report that fits that question, create your report and then save the view you like. Sample Questions:
Create Your First Report
You can build a useful report in four steps. The builder walks left to right.
Step 1: Products
Choose what to analyze.
Use the filters on the right to narrow by category, brand, segment, price range, or product age.
*Availability: Category View may not be enabled for every program. Your Customer Success Manager can confirm what’s included in your scope.
What is a Profile
A profile is your saved group of sites. Profiles are set by each user.
Step 3: Report
Step 4: Options
Fine tune what is included
Market vs Profile Statistics
Click Create Report to generate the table or chart. Save it with a clear name so your team can find it later.
Save, Rename, Export, Share, Duplicate
Keep your best views handy and easy to share.
Report Suggestions - Brands
Short, practical workflows you can run today
Report Suggestions - Retailers
Short, practical workflows you can run today.
WiseCard Overview
Alerts
Alerts keep you informed without rerunning reports. Use them to get emails when key changes happen.
How alerts work
Step 1 Pick products to watch
Step 4 Decide when and who to email
Alert Starters
Simple, reliable setups you can use today.
Alert hygiene
Keep alerts useful and relevant
You're All Set!
You’ve now seen how your program scope, data collection, and the four-step report builder fit together in Market Intelligence. The choices you make in Products, Sites, Report, and Options shape the insights you see.
Whether you’re benchmarking price, checking coverage, monitoring promotions, reviewing ratings, or doing a quick SKU check with WiseCard, this guide is your starting point. Save the views you use, share them with your team, and build from there.
If anything is unclear or you want help thinking through a workflow, connect with your Engagement Manager and/or Customer Success Manager. They will work with you, so you are up and running and putting Market Intelligence to work for your business.
