This checklist outlines the key features and capabilities within the Price Intelligence product, designed to help users make informed, data-driven pricing decisions. Organized by core functionalities, this guide ensures users can effectively leverage the product to enhance efficiency, monitor trends, and drive strategic pricing decisions.

While this checklist serves as a general guide, the specific application of features may vary based on your business needs. For tailored recommendations or additional support, please contact your Customer Success Manager.

Competitive Intelligence Tab

Use Competitive Intelligence to monitor SKU-level price trends and identify gaps between your pricing and competitors. This feature helps pinpoint where adjustments may be needed to stay competitive while protecting margins. Checking for price discrepancies regularly and tracking key SKU movements over time can help ensure pricing remains aligned with market trends.

STEP 1: Drill Down to SKU Insights

Identify opportunities by focusing on SKUs where there is a price gap with competitors.
Click to explore actionable data or search for specific SKUs in the search bar

STEP 2: Refine Data View

Apply filters for category, brand, or competitor to focus on the most relevant data for strategic decision-making.

Products Tab

Use the Products Tab to analyze SKU-level data and compare competitor pricing trends. This section of Price Intelligence helps you assess price positioning, identify gaps, and make informed adjustments based on real time market movements.

STEP 3: Review SKU Pricing

Filter results to compare your List Price against Competitor Prices.
Identify opportunities to adjust prices to align with your strategy or respond to critical competitors.

SKU Details Page & Detailed Retail Listings

Use the SKU Details Page to identify pricing patterns, ensuring that your pricing strategy remains competitive. The Detailed Retail Listings section provides a product-level breakdown to support more informed decisions.

STEP 4: Analyze Price History

Review the Price History Chart to understand competitor pricing trends.
Identify if competitors are lowering, maintaining, or fluctuating prices.

STEP 5: Explore Competitor Matches

Click on a competitor match to view details for specific competitors or groups.
Add or update key product matches* to refine insights.

*Note: Adding or updating key product matches is a permission-restricted feature available only to users with "product_admin" or "administrator" roles due to its connection to sensitive data

STEP 6: Verify Competitor Details

Review the product listing and match information.
Check for active promotions or pricing messages and confirm the product’s in-stock status.

Product Lists

Organize SKUs into Product Lists to enhance competitive analysis and streamline pricing decisions. Grouping SKUs strategically allows for better visibility into competitor pricing trends.

STEP 7: Streamline SKU level analysis with Product Lists

Create Product Lists to filter and compare pricing across the Competitive Intelligence Tab, Products Tab, and Reports.
Use product lists to monitor pricing opportunities, track competitor movements, and refine pricing strategies with a more structured approach.

Reports

Use Reports to track pricing trends, monitor competitor movements, and identify strategic opportunities. Customizable reports allow you to analyze SKU-level data over time, ensuring that your pricing strategy adapts to market shifts with confidence.

STEP 8: Dive Deeper into Pricing Insights with Customizable Reports

Start by selecting the report type that best aligns with your pricing analysis needs.

Choose from:

• All Products for a broad market view

• My Products to focus on your assortment

• Historical to analyze pricing trends over time.

If custom data feeds or complex report configurations are required, contact your dedicated customer success manager to discuss your requirements.

Notifications

Incorporate price change notifications into your workflow to track competitor price shifts efficiently. These alerts provide timely updates, reducing the need for manual checks and helping you make informed pricing decisions faster.

STEP 9: React Fast to Competitor Price Shifts

Customize alerts by SKU, category, or retailer to focus on the most relevant pricing updates*.

To get started:

• Set up alerts based on key competitors or product categories.

• Choose how often you receive email notifications and where they are delivered.

• Use summaries for a quick overview or download reports for deeper analysis.

*Permissions required: only actionable for users with administrator, product_admin, insights_user, brands_user and brands_admin roles. Contact your account administrator if an upgrade is needed to access this feature.

Administrator Settings*

Managing system settings and user permissions ensures consistency and efficiency across your team. A well-structured pricing intelligence environment enables smooth workflows, accurate data, and better decision-making. Whether you're overseeing pricing rules, monitoring expired matches, or setting up user roles, configuring these settings helps optimize your team's effectiveness.

Administrative Setup

• Define pricing thresholds to determine acceptable price changes and maintain control over adjustments.

• Monitor and manage expired matches to keep pricing data accurate and relevant.

• Set user roles and permissions to align access levels with team responsibilities.

*Permissions required: only actionable for users with "administrator" roles

Real Time Pricing Data Integration

APIs and webhooks streamline access to competitive pricing data, allowing users to automate updates, monitor market changes in real time, and react faster to price fluctuations. These tools eliminate manual effort and ensure access to the latest insights for strategic decisions.