What Is Report Builder and Why It Matters

Report Builder is your window into the most powerful part of the Price Intelligence platform: your data. It lets you customize, filter, and export reports that answer the questions that matter most to your business, from competitive pricing to availability, seller activity, and MAP compliance.

Whether you’re running a weekly executive report, spot-checking hero SKUs, or preparing for a line review, Report Builder helps you:

The possibilities are extensive, but they don’t need to feel overwhelming. That’s where this guide comes in.

What to Know Before You Build

When it comes to building effective reports in Price Intelligence, some patterns emerge. Over time, we’ve seen customers gravitate toward a core set of fields and use cases, especially when just getting started.

Use this section to:

Understand which fields power the most impactful reports.
Learn the basics of MAP and zone-based reporting.
Know when to ask your Customer Success Manager for help.

Most Common Report Categories

Customers often start with a mix of these three categories. They offer the fastest path to actionable insight:

About Zone-Based Reporting

Zone-based reporting allows you to analyze pricing by geographic region, like zip codes or internal market zones. This is especially useful when tracking regional price variation, aligning local strategy, or monitoring in-market execution.

Key Things to Know

Reach Out to Your Customer Success Manager

Some fields and features vary based on your configuration. If something seems off or missing, your Customer Success Manager (CSM) is the best person to guide you.

The Top 50 Fields Customers Use Most

Now that you’ve seen which categories drive the most value, here are the 50 most used fields across all Price Intelligence customers.

These fields are pulled from actual customer usage and support a wide range of reporting needs, from pricing analysis to promotional monitoring and product alignment.

This list can help you:

Identify go-to fields for common report types.
Learn what each field represents.
Choose the right mix to support your business goals.

Core Product Identifiers

Your SKU
A unique identifier assigned to a product by your organization.
Title
The name or title of the product from the data feed.

Your Title
The name or title given to a product by the retailer.

Retailer
The name of the store or seller offering the product

Retailer Name
The name of the retailer as listed in the system.

Market/Seller
Identifies the specific seller or third-party marketplace.

UPC
Universal Product Code used to identify the product.

URL
The link to the product detail page on the retailer's website

Image
Link or preview of the product image.

Miscellaneous & Derived

% of SKUs
Percentage of products meeting a specific condition.

Pricing Fields

Price
The current selling price / last crawled price of the product.
Regular Price
The typical or original price of the product.
Your Price
Your organization's price for the product.
Your Price Shipping
Your price inclusive of shipping.
Retailer Price
The price listed by the retailer.
Statistical Price
The average or statistically weighted price of the product.
Previous Price
The product’s price prior to the most recent crawl.
Minimum Competitor Price
The lowest competitor price currently detected.
Custom/Calculated
A field derived from logic or customer-specific formulas.
Is Price Change
True/False based on what changed price from the most recent crawl.

MAP & Compliance*

MAP
Minimum Advertised Price set by the brand.
Your MAP
Your company’s set MAP for the product.
MAP Violation
Flags whether a price violates the MAP.
Map Deviation
Amount by which the price deviates from MAP.
$ Delta vs Your Price
Dollar difference between your price and a competitor’s.
% Delta vs Your Price
Percent difference between competitor price and your price.

Note: If you haven’t provided a MAP price, these fields won’t populate. MAP flags require your input.

Category & Classification

Brand
The name of the manufacturer or company that makes the product.
Category Level 1
The highest level of classification for a product.
Category Level 2
A sub-category under Category Level 1.
Category Level 3
A deeper classification tier beyond Category Level 2.
Retailer Size
Classification of retailer by size or market tier.
Relation
Shows the match type between products (e.g., direct or similar).

Assortment & Availability

Availability
Indicates whether the product is currently in stock.
Availability Date
The date when the product became available.
Shipping
Indicates if shipping is available or included for the product.
Cart
Indicates if the product is only viewable in-cart.
Pack Size
Number of items or units in the product’s package.
Your Pack Size
Pack size according to your internal data.
Condition
Indicates whether the item is new, refurbished, etc.
Authorized Seller
Indicates whether the retailer is an authorized seller.
Is Price Change
True/False based on what changed price from the most recent crawl.

Time-Based Metrics

Crawl Date
The date the product data was collected.
14 Day Minimum Price
Lowest recorded price over the past 14 days.
30 Day Minimum Price
Lowest recorded price over the past 30 days.
60 Day Minimum Price
Lowest recorded price over the past 60 days.

Tips from the Wiser Team

Here are a few practical suggestions from the Price Intelligence team to help you get more out of your reports:

These small actions can help you streamline reporting and get insights faster. Taken together, they’ll get you well on your way to proficiency in using Price Intelligence Reports.

Looking Ahead

The Report Builder is more than a tool. It's the engine that fuels faster decisions, smarter pricing strategy, and sharper competitive insight. The more familiar you are with field behavior, report types, and scheduling options, the more confident you’ll be in the insights you uncover.