Market Intelligence (MI) is Wiser’s real-time insights platform that gives brands and retailers a clear view of price, assortment, availability, delivery, promotions, and reviews across the retailers and competitors you chose to monitor.
With Market Intelligence, you can:
Benchmark competitors: see how others price and promote products in your category.
Protect margins: identify price erosion or price violations before they spread.
Spot opportunities: uncover assortment gaps, out-of-stock moments, or new product launches.
Understand shopper sentiment: track ratings and reviews to inform product and messaging updates.
Who it’s for
Market Intelligence is built for:
Brands who want to track competitive activity, strengthen online retail execution, and find new growth opportunities.
Retailers who want to refine pricing, manage promotions, and respond quickly to shopper behavior.
Typical users include category managers, pricing analysts, e-commerce and digital commerce leaders, and competitive intelligence specialists.
What problems it solves
Limited visibility into competitive pricing and promotions across online retailers.
Manual, time-consuming tracking of price and promotion changes.
Missed opportunities from incomplete assortment.
Slow or reactive decision-making due to fragmented data.
In short: Market Intelligence helps you turn data into confident, proactive action across your entire market.