Market Intelligence delivers accurate, up-to-date insights because it’s built on direct data extraction from retailer and marketplace websites, capturing data exactly as shoppers see it on retailer product pages.
Your configuration (the retailers, brands, and categories in your program) determines what you see in every report, alert, and WiseCard search.
Data Type | What’s Collected | Why It Matters |
Price | Current live price on each retailer page. | Enables real-time comparison and MAP enforcement. |
Total Price | Base price + delivery fee (if enabled). | Reflects true shopper cost for accurate benchmarking. |
Availability | Whether a product is in stock at the moment of capture. | Helps identify stockouts and supply issues. |
Delivery Information | Estimated shipping times or delivery days. | Tracks customer experience and competitive lead times. |
Promotions | Visible discounts, strike-through prices, or cashback offers. | Reveals timing and depth of competitive promotions. |
Ratings & Reviews | Shopper sentiment and review count per SKU. | Measures brand health and product perception. |
Find out more about how Wiser maintains accurate and complete data in our Data Quality section.