Price Check uses color-coded visual indicators to help you instantly understand a retailer’s price position within your monitored competitive set. These indicators are designed for fast interpretation while browsing.
Color-Coded Price Position
Each product is assigned a color based on its relative price ranking across your configured retailers:
Green – Lowest Price
This retailer currently has the lowest observed price among your monitored retailers.
Often signals aggressive pricing or competitive pressure.
Yellow – Mid-Range Price
The retailer is priced between the lowest and highest observed prices.
Indicates a neutral or middle-market position.
Red – Highest Price
This retailer currently has the highest observed price.
May signal premium positioning, margin opportunity, or potential price risk.
These indicators reflect category-wide data across your selected retailers and products, not just the single page you are viewing.
Purple Indicator – Exclusive Offer
If you see a purple box, it indicates that the product is an exclusive offer on the current site. This means:
The product is not currently observed at other monitored retailers.
Direct price comparison may not apply.
The retailer may be using exclusivity as a competitive strategy.
How to Interpret the Signals
Use these indicators to:
Identify pricing opportunities quickly
Spot concerning trends (e.g., consistently red across KVIs)
Detect sustained competitive pressure
Flag unexpected positioning shifts before retailer discussions
The indicators provide fast directional insight. They do not replace structured report analysis.
If you need to confirm whether a price change is temporary, promotion-driven, or sustained over time, review the price history within Price Check or move to WiseCard for deeper validation.
Important Context
Rankings reflect retailers included in your Market Intelligence scope.
Marketplace sellers may influence lowest-price positioning if included.
Price position alone should not drive action without checking availability, promotions, and delivery context.
Competitive position is strongest when interpreted alongside:
Promotion status
Stock availability
Delivery timing
Recent price movement
Together, these signals help you move from observation to informed action quickly and confidently.