What you'll see
The SKU Details Page provides the deepest view of product-level competitive intelligence. It combines real-time price comparisons, price history, availability, shipping, and matching data in one place.
This is the page analysts rely on for daily decision-making.
Section | What It Shows |
Price History Chart | Shows up to 90 days of competitor pricing movement.
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Product Details | Includes:
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Competitor Table | Shows every competitor listing, including:
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Match Management Tools | The SKU Details Page includes the ability to add or find a match. This is essential for keeping your competitive dataset accurate. |
How to use it
Step | What You Choose |
Step 1 : Review Price History | Look for:
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Step 2: Scan Competitor Table | Identify:
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Step 3: Audit Matches | If you want to make any changes to the matches:
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Tips & Best Practices
Check high-volume SKUs weekly for competitive shifts.
Use 60-day metrics to validate whether pricing changes are “normal” or meaningful.
If marketplace pressure is high, filter to only authorized sellers for clarity.
Clean up expired matches regularly to keep reporting clean.
Use the competitor table to help you quickly answer:
Who is undercutting me?
Which competitors are out-of-stock?
Which items have unstable pricing?
Who was the Buy-Box winner?