Price Intelligence uses product matching to connect each of your SKUs to the corresponding listings across the retailers you track. You’ll encounter two primary match types:
Exact Match: a direct match to the same product (same model, bundle, pack size, variation). This is ideal for precise price comparison.
Equivalent Match: a product that is functionally similar but not identical. Useful when variants exist or when exact matches are not available.
Why matching accuracy matters
Accurate matches allow you to:
Benchmark pricing reliably
Track competitors on key SKUs
Ensure MAP and compliance accuracy
Improve the reporting quality
Reduce time spent cleaning data downstream