Product Lists are custom groups of SKUs you create to focus your analysis. They make it faster to apply consistent views across the Competitive Intelligence tab, Products tab, Reports, Alerts, and SKU-level exploration.
What Product Lists Are Used For
Teams typically use Product Lists to:
Track hero / priority SKUs
Monitor category-specific subsets
Group products by pricing strategy (good/better/best)
Focus on seasonal, promotional, or event-specific items
Cleanly separate brands or sub-brands
Simplify recurring reporting and alerting
Product Lists help you compare apples to apples and avoid sifting through your full catalog.
How to Create a Product List
There are 2 ways to add products to a product list:
From the Products tab:
Manually select all products you wish to add to the Product Lists
At the top of the list, click on Add to Product Lists
From the Products List tab:
Select Product Lists from the dropdown
Create New Product List. Name your list clearly, using clear conventions
Decide to Share your list or keep it private
Upload your SKU list as a CSV file and save. Your list will now appear in the filter panel across PI.
Where Product Lists Can Be Used
Once created, Product Lists can be applied in:
Competitive Intelligence tab (SKU-level posture snapshots)
Products tab (SKU comparison table)
Reports (All Products, My Products, Historical)
Alerts / Notifications (alerts on priority SKUs only)
SKU Details Page (switch quickly between SKUs of interest)
Best Practices for Product Lists
To maximize consistency:
Keep list names standardized (brand / category / purpose).
Review lists quarterly; archive outdated ones.
Create separate lists for:
Top sellers
Highly sensitive SKUs
Promotional items
New product launches
Limit giant “catch-all” lists. Targeted lists perform better.