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When to use WiseCard vs. full reports

The difference between WiseCard and MI reports

Updated this week

Use WiseCard When…

Use Reports When…

You need a quick answer on a single SKU.

You’re analyzing categories or multiple SKUs at once.

You’re preparing for a retailer or line review meeting.

You’re creating scheduled reports or historical analysis.

You want to monitor here or high-priority SKUs.

You need market-level trends (Base 100, Banding, Promotions, etc.).

You’re checking competitive or variant pricing.

You’re presenting aggregate insights across brands or regions.

Next steps

Now that you know how to use WiseCard:

  • Set up Alerts to stay notified of key SKU changes

  • Return to Reports to explore deeper market trends

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