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How your setup shapes what you see

Understanding MI configuration, data collection and scope updates

Updated this week

Your configuration determines the data you see in the platform.

During onboarding, your Customer Success Manager (CSM) and Engagement Manager (EM) set up the scope of your program so that every report reflects your real-world market.

What’s configured

  • Retailers and sites to monitor.

  • Brands and SKUs in scope.

  • Competitors to include for benchmarking.

  • Categories and regions to focus on.

How data is collected

Market Intelligence extracts data directly from retailer and marketplace product pages, capturing the same information shoppers see: price, total price (including delivery), availability, delivery timing, promotions, ratings, reviews and core product details.

Each refresh reflects live conditions at the time of collection, so you’re always working with up-to-date competitive data.

Updating your scope

Need to add new sites, brands, or regions later? Contact your CSM! Scope changes can be implemented without interrupting your existing setup.

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