Keep this glossary handy while using MAP Intelligence. These are the most common terms you will see across the dashboard, tables, and reports.
Term | Definition |
MAP | Minimum Advertised Price. The lowest price at which a product may be advertised, as defined by your MAP policy and provided during onboarding. |
Violation | An instance where an observed advertised price is below the defined MAP value. Violations are supported by captured evidence such as a screenshot and timestamp. |
New Violation | A violation that has been detected for the first time or has reappeared after being resolved. Used to highlight recent pricing activity. |
Existing Violation | A violation that has persisted across multiple crawls and has not yet been resolved. |
Authorized Seller | A seller included in your onboarding template and identified as approved to sell your products. |
Unauthorized Seller | Any seller not included in your authorized seller list. These sellers are automatically treated as unauthorized to provide visibility into the broader market. |
Seller Hierarchy | A grouping of related sellers under a primary seller name, used when parent and child seller relationships exist. |
Product Catalog | The list of SKUs you provide during onboarding, including attributes such as product name, SKU, brand, MSRP, and MAP price. |
Domain | A retailer or marketplace website where your products are monitored for MAP compliance. |
Promotion | A temporary MAP exception uploaded through a promo MAP file that allows specific pricing for a defined time period. |
Promotion Status | The current state of a promotion, such as scheduled, running, or ended. |
Crawl | A data collection event where MAP Intelligence checks monitored domains and compares observed prices to your MAP values. |
Crawl Frequency | How often data is refreshed, defined during onboarding based on your agreement. |
Evidence | Supporting details captured for a violation, including a screenshot, observed price, and timestamp. |
Export | A downloadable or scheduled report containing MAP data, violations, or seller activity. |
From here, you can:
Review violations by seller or by product
Explore seller compliance trends
Upload and manage promotional MAP files
Schedule reports to automate sharing with internal teams
Customize filters and columns to match your workflow
If you ever need help, reach out to your Customer Success Manager or visit our FAQ page for further guidance.