How your setup shapes what you see
Understanding MAP Intelligence configuration, data collection, and scope updates
Your MAP Intelligence setup determines the data you see in the platform, including which products are monitored, which sellers are evaluated, and how violations are identified.
During onboarding, your Engagement Manager works with you to configure your program so monitoring reflects your real-world distribution and pricing strategy.
What’s configured
Your MAP Intelligence configuration includes:
Product catalog: the SKUs you provide form the foundation of your program. Standard details include product name, SKU, brand, MSRP, and MAP price. Additional attributes can be included to support tracking and reporting.
Sellers: your list of authorized sellers, including contact information. Sellers not included in your list are treated as unauthorized.
Domains: the retailer and marketplace sites where your products are monitored.
SKU or material syntax rules: any naming patterns or rules that help identify product variations, finishes, or related SKUs.
This information is provided through the onboarding template and reviewed with your Engagement Manager before monitoring begins.
How your template impacts monitoring
Your onboarding template plays a direct role in how MAP Intelligence monitors your products and sellers.
The information you provide in the template defines which SKUs are tracked, how sellers are identified, and how pricing is evaluated against your MAP values. This ensures monitoring reflects your actual distribution and pricing structure from day one.
During onboarding, your Engagement Manager reviews the template with you to confirm accuracy before it is uploaded. You do not need to complete every field independently. The goal is to establish a reliable starting point that can be refined over time.
What the template includes
The template is organized into four tabs:
Legend: a reference guide that explains each column, whether it is required, and how it is used in MAP Intelligence.
SKU List: a detailed list of products in scope, including identifiers such as SKU, UPC, brand, MSRP, and MAP price.
Vendor List: information about your sellers, including contact details and whether each seller is authorized or unauthorized.
SKU or material syntax: rules or naming patterns that help identify product variations, finishes, or related SKUs.
Fields shown in blue in the spreadsheet are optional and can be completed later if needed.
Why this matters
Accurate template setup helps ensure:
Products and sellers are monitored correctly
MAP comparisons reflect the right pricing rules
Authorized and unauthorized sellers are identified consistently
Violations are surfaced with clear context and documentation
As your catalog or seller landscape changes, your Customer Success Manager or Engagement Manager can help update the template so monitoring remains aligned with your business.
How data is collected
Once your template is validated and uploaded, MAP Intelligence begins monitoring the domains included in your scope.
The platform collects advertised pricing directly from retailer and marketplace product pages and compares observed prices to your MAP values. This allows violations to be identified based on how prices appear to shoppers at the time of collection.
Each refresh reflects live conditions at the time of the crawl, so results may change as listings are updated by sellers.
Crawl frequency and updates
Crawl frequency: data is refreshed at the frequency defined during onboarding, which may be daily, weekly, or based on your agreement.
Ongoing updates: as products are added or retired, your Engagement Manager will guide you through updating your catalog to keep monitoring aligned with your business.
Unauthorized sellers: sellers not included in your authorized list are automatically treated as unauthorized, giving you visibility into broader market activity.
Updating your scope
If you need to add new products, sellers, or domains, contact your Customer Success Manager or Engagement Manager. Scope updates can be implemented without interrupting your existing monitoring.