Marketplace Sellers
When marketplace data is enabled, Market Intelligence includes third-party offers (like Amazon 3P). The system always displays the lowest live offer, whether sold by the retailer directly or by a marketplace seller.
Including 3P listings gives a realistic view of price pressure and unauthorized sellers that may affect your brand’s position.
Delivery Fees
You can toggle delivery fees on or off in report options:
Enabled: “Total Price” = Base Price + Delivery Fee.
Disabled: Reports show base product price only.
Turning on delivery fees helps ensure apples-to-apples comparisons, especially across retailers with different shipping models.